Japan
Super Dry reorders the Japanese market
A highly-attenuated "dry" lager launched in Japan and triggered a market realignment that changed the ranking of the country’s brewers.
1987
Why it matters
One of very few single product launches that measurably restructured a national brewing industry.
How well this is established
| Certainty | Documented. Supported by contemporary records that survive and are agreed on. |
|---|---|
| When | 1987. Known to the year rather than to the day. |
| Where | Japan |
Styles this shaped
Either side of this
← 1987: The European Court rules on the German purity requirements · 1989: The Beer Orders break the brewery-pub tie →
See the whole sequence on the beer history timeline.
Last reviewed 2026-08-16.