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Japan

Asahi

Japanese brewing group whose Super Dry created the "dry" lager category and reordered the Japanese market.

Why it matters

The 1987 launch of Super Dry is one of the few product introductions that measurably changed a national brewing industry.

Details

Founded	1889
Where	Japan
Status	Operating

Reference beers

Asahi Super Dry5–5.2% ABV
The beer that created the "dry" lager category in 1987 and reshaped the Japanese market, built around very high attenuation and a short finish.

BeerHQ carries only the products that anchor something. This is not the brewery’s full range.

Styles it is associated with

International pale lager — The global mainstream lager: pale, clean, lightly hopped and built for consistency and refreshment above flavour intensity.

Other breweries in Japan

Last reviewed 2026-08-16.